(A business unit of N.N Breeds and Seeds India Pvt Ltd)

(India’s First company on Live body weight goat trading)

Vision – Making live livestock trading efficient, transparent, and equitable
Mission –To link Livestock farmers & Farmer collectives to larger markets & market players and to promote quality standards in the livestock supply chain

Key differentiator


  • Grading and productivity based pricing to have transparency
  • Technology platform to bring efficiency
  • Peer Verification of productivity data to build truthfulness
  • Standard protocol & health certification to ensure quality
  • Core values – Transparency, Efficiency, Truthfulness, and excellence


Salient features – Brand conspicuousness


  • Direct procurement from the community through setting cluster level Livestock trade centers
  • Live body weight and grading based pricing of livestock
  • Verification of production data and certification
  • Induction protocol, health certification through 10 lab & physical tests reports
  • Traceability and bar code for goats
  • Online purchase facility
  • Technical support to buyers and insurance linkages credentials


  • The first company in the Live body weight goat trade- working since 2014
  • Traded over 25000 goats to over 234 clients from the various segment
  • 50% repeat customers
  • 90% positive feedback
  • Promoted by Ashoka Fellow and founder of The Goat Trust (
  • A professional team of 24 youths from reputed academic institutions specializing in Veterinary, Livestock, Agriculture, Management, and social sciences
  • Won multiple grand challenges including Water & Energy for Food in Asia, Krishi Mangal, IAN
  • Equity investment from IndiaGram labs, Social Alpha, and incubation by IVRI- RKBY- RAFTAAR
  • Have a 30000 sqft campus at Lucknow and a residential training facility for 50 persons
  • Multiple partnerships like banks (2691 branches), DUVASU Vet University, Mathura
  • House production technology, Veterinary Hospital, and Tele vet support center
  • Digital platform and technology laced 500 livestock price assessors in an equal number of villages

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