Pashubajaar.com

(A business unit of N.N Breeds and Seeds India Pvt Ltd)

(India’s First company on Live body weight goat trading)

Key differentiator

• Grading and productivity based pricing to have transparency
• Technology platform to bring efficiency
• Peer Verification of productivity data to build truthfulness
• Standard protocol & health certification to ensure quality
• Core values – Transparency, Efficiency, Truthfulness, and excellence

Salient features – Brand conspicuousness

• Direct procurement from the community through setting cluster level Livestock trade centers
• Live body weight and grading based pricing of livestock
• Verification of production data and certification
• Induction protocol, health certification through 10 lab & physical tests reports
• Traceability and bar code for goats
• Online purchase facility
• Technical support to buyers and insurance linkages

Pashubajaar.com credentials

• The first company in the Live body weight goat trade- working since 2014
• Traded over 25000 goats to over 234 clients from the various segment
• 50% repeat customers
• 90% positive feedback
• Promoted by Ashoka Fellow and founder of The Goat Trust (www.thegoattrust.org)
• A professional team of 24 youths from reputed academic institutions specializing in Veterinary, Livestock, Agriculture, Management, and social sciences
• Won multiple grand challenges including Water & Energy for Food in Asia, Krishi Mangal, IAN
• Equity investment from IndiaGram labs, Social Alpha, and incubation by IVRI- RKBY- RAFTAAR
• Have a 30000 sqft campus at Lucknow and a residential training facility for 50 persons
• Multiple partnerships like banks (2691 branches), DUVASU Vet University, Mathura
• House production technology, Veterinary Hospital, and Tele vet support center
• Digital platform and technology laced 500 livestock price assessors in an equal number of villages