Live Body Weight & Grading Based Pricing : Empowering Farmers with Fairness and Transparency

At Pashubajaar, we believe that fairness in pricing is essential for the well-being of both our customers and producers. Our Farm Fair Price initiative ensures transparency throughout the value chain, providing our customers with the best quality at competitive prices and our producers with remunerative markets.

Our pricing mechanism consists of three stages:

Stage 1: Live Body Weight Equation

We use a simple weighing mechanism with proprietary algorithms and real-time market data to determine the benchmark price based on the goat/buck's basic weight, breed, and gender. This rate is regularly updated with market information, ensuring our farmers get a transparent minimum rate for their livestock.

Stage 2: Grading Formulae

Taking other measurable characteristics of the goat into account, our grading formulae allows farmers to command a higher price based on unique attributes. Certified Livestock Assessors assess genetic heredity and other critical factors, providing our customers with the best breed options.


Stage 3: Advanced Information Sharing

Our advanced pricing mechanism rewards farmers who have taken exceptional care of their livestock. Certified livestock assessors work round the clock to provide quality assurance and distinguish livestock based on their well-being.

The Farm Fair mechanism also prioritizes humane conditions, ensuring livestock is treated ethically and transported in a stress-free manner. Direct trade through Village Livestock Trade Centers and Cluster Livestock Trade Centers reduces intermediaries, creating a transparent and efficient process.

Women empowerment is at the core of our Farm Fair initiative, with our Pashusakhi Network comprising women from poorer households. They play a vital role in monitoring and implementing the process, inspiring us with their dedication and contributing to higher livelihoods within their communities.

Through the Farm Fair Price Initiative, we strive to create a sustainable and fair livestock trading ecosystem, benefiting farmers, customers, and the animals alike.

Published by ,


Vinay Gautam,


COO, Pashubajaar.com


Email : nnbreeds@gmail.com