Book a buck & support livelihoods of a goat farmer - www.pashubajaar.com way

Major objectives of our goat marketing intervention –

1.    Enhance farm gate price by 10 to 20% through enhancing efficiency of existing market channels 

2.    To enhance transparency in goat trade by promoting quality grading live body weight based pricing

3.    To enable target women to easily sale and purchase goats by creating local information exchange system

4.    To meet local demand of goat products (meat/manure) to enhance human and soil health of the area

Strategy & steps –

Products for marketing –

1.    Live goat for breeding & farming

2.    Live goat for Bakra id, religious sacrifice to fetch better rates

3.    Live goats as quality breed to external demand

4.    Goat meat for local demand

5.    Goat manure as packaged product for urban dwellings

6.    Goat milk soap and beauty/cosmetic products

Targeted market segments –

1.    Demand of quality goats by other SHG members or new loan linked members – This will be facilitated through putting goat demand to collectives or through CLM and demand consolidation & dissemination in CLM review meeting

2.    Local demand of meat especially demand of SHG members – A group based demand forecast will be consolidated through SMS and supply plan for same will be developed.

3.    Small town demands of goat meat and manure through online order booking

4.    Bakara id buck supply and institutional demand based supply

 Working steps

1.    To assess existing live body weight pricing realized by farmers to set benchmark , it will require following activities

Ø Body weight difference between empty stomach and filled in stomach of goats across age and sex

Ø Meat estimation and live body weight relation by local meat traders

Ø Existing rate provided by traders at farm gate level and at local haat level

2.    Qualitative study on Factors affecting goat rate – Age, Sex, seasonality, color, presentation – Interview of traders

3.    Assessment of marketable surplus available with target farmers with age , sex for projecting monthly surplus

4.    Estimation of local meat demand and SHG member demand forecasting on weekly basis

5.    Survey of local meat shops – Number, volume, rate (Various parts), seasonal variation and present problem & prospects

6.    Survey of local traders and Traders workshop – To discuss win win proposition to enable them with technology for saleable goat data consolidation and live body weight pricing

7.    Goat market survey at Nagpur followed by Traders workshop at Nagpur to find out alternative procurement system development prospects and share our plan

8.     Collection of best productive goats and bucks from the area and its branding through www.Pashubajaar.com auction portfolio

9.    Market of Bakarid bucks and through web based order booking