Incubation for Goat Breeding cum Marketing Center

Why Goat breeding cum Marketing center

Improving breed and ensuring proper price realisatioin has been proven strategy in livestock business revolution as seen in the case of Cattle and poultry. Having proper production system and productivity standard through access to feed and health has supplemented this transformation.

Goat Breeding cum Marketing center (GBMC) is a center based proven strategy to provide door step breeding and marketing services for goats in rural areas.

The Goat Trust & DUVASU has signed an MoU to promote goat breeding and enhance productivity by setting up an incubation center. Incubation center  intends to set up 1000 such centers in next 3 years across India in partnership with local NGOs, Farmer Producer organizations (FPOs)/SHG federations and district administration /CSR .

2.    Major objectives of Center –

 a.    To train 10 Pashu Sakhies and a local youth to provide door step Breeding , first aid, input linkages and marketing services to 500 goat farmers in 10 to 15 villages in 5 Km radius.

b.    To ensure 1000 A.I and 1500 improved kids born every year in these villages and 10 goat kids nursery/commercial goat farms get set up every year

c.     To ensure door step preventative livestock health care, first aid and input supply to farmers on cost recovery basis

d.    To sale and purchase 1000 goats per year on Live body weight basis through linkages with PashuBajaar.com

e.    To ensure linkages for Goat insurance & loan from mainstream banks through partnerships by building innovative risk managed business process

f.      To ensure Rs 50000 per goat farmer annual income (Avg 5 Goats) on sustainable basis 

 Who can set up GBMC

Local NGOs, Farmer Producer organization, Retired/Working Veterinarian, Retired /working Agriculture graduates , development professionals, CSR, local administration, Individual in the loving memory of their parents/relatives, Group of individuals – Any of above can partner to establish such a center . However they should be willing to invest time and energy in managing local team and ensure field activity as per business plan.

What you need to do ? (Selection process)

Any such organization/Individual willing to establish such a center needs to apply on line (Google form) or through hard copy to Center for Livestock Technology & Research (CLTR) unit of The Goat Trust. A technical team will scrutinize applications based on technical feasibility of the proposed area and may ask a few supplementary information to short list.

Shortlisted organizations will be invited for a webinar to share the concept in details and provide clarifications. A survey format will be provided to willing organizations/Individuals to carry out a quick study of proposed area to decide technical feasibility and final strategy.

 Post technical feasibility report, a small presentation will be made by short listed organization on strategy and targets set by their team.

Based on approval of strategy and action plan an MoU will be signed between CLTR (TGT), PashuBajaar and Individual/organization with detailed role and responsibility (refer role and responsibility chart).

A quarterly review of field action and support will be done and Payments will be released based on target achieved and as per business plan developed. 

Selection steps

1.    Announcement and application submission - 5th March ,2021

2.    First screening and communication to shortlisted organization for webinar -10thMarch

3.    Webinar and sharing technical survey format- 15th March

4.    Presentation on strategy and action plan - 30th March

5.    Signing MoU and field action - 5th April

Staff structure

Each center will have following staff –

1.    Cluster Livestock Manager (One) – A trained rural youth from the area , whose major role post training will be to ensure door step breeding services inclusive of selection of high productive goats, castration of inferior quality bucks, A.I with recommended buck breeds/semen, setting goat kids nursery, setting up local input supply centers , organizing commercial goat farm training

2.    Pashu Sakhies (10) – 10 Pashu Sakhies will be trained from the area each catering roughly 50 farmers to aware on improved goat management practices, importance of breed upgradation, proper feeding and door step basic livestock health care services

Local partner organization heads will be monitoring the process and implementing MIS to track progress and monitor conception rate, birth weight, growth and regular kidding as major productivity indicators.  

Investment Required

As per estimate Rs 10.50 lakh investment will be required to establish, manage and sustainably run such a center (Refer details below). However center will run on a cost recovery principle & business unit after first 12 months of support.

PashuBajaar (NN breeds & Seeds India Pvt Ltd) will be investing Rs 10.5 lakh as per business plan with local partners.

Local partner selected will have to provide a security deposit of Rs 1.0 lakh, which will be returned after 3 years conditional to achievement of following targets –

1.    Minimum 2000 A.I done in 3 years with complete data details as per format provided to PashuBjaar

2.    At least 500 goats on order is supplied to PashuBajaar in 3 years as per quality and prevailing rate of company.

3.    30 Commercial goat farms/Kids nursery are established in the area with bank loan linkages 

How will center sustain after 12 months

Center will operate on fee basis for farmers from day 1. As shown in work incentives table , We will invest partly in CLM and Pashu Sakhies payment to enable them to be a competent service provider and generate revenue. An account will open to get field payment received deposited in account, which will enable to PashuBajaar to generate surplus. As business will grow in 12 months its expected that profits will increase as numbers increases. There will be enough surplus to meet incentives of field workers.

Local partners and Incubation team will be looking for financial support by building a proposal on local success basis and will organize these farmers in Farmer producer companies to enable them to mobilize equity and further strengthen business to run it on sustainable basis. As payment for CLM and Pashu Sakhies will be coming through various services, input sales and marketing of products , center will sustain its cost and will run on sustainable basis even if no outer support comes to it. 

Advantages to Local partner /Benefit to NGOs

1.    No investment required and can earn after income after 1st Year to sustain cost by scaling up business

2.    Trained staff to operate and replicate centers

3.    Free Technical support through Incubation cell from The Goat Trust and DUVASU , Mathura

4.    Support in developing proposal for CSR /Local district programs/NABARD to upscale and deepen initiatives

5.    Support of PashuBajaar for goat and goat product marketing

6.    A tested field project experiences for future partnerships /Proposal development

7.    Income to local farmers and demonstrated model in field

Why The Goat Trust & Company is investing

The Goat Trust is mandated to replicate its experiences of working with over 85 partners to help more organization and goat farmers to demonstrate a tested model on scale. This partnership will help them to have higher /larger impact and reach to larger number of farmers across India. Unless The Goat Trust did not build some innovative low cost models, its difficult to reach on scale and deepen the impact. The Goat Trust with that objective of replicating its working model has come to this partnership. It manages its cost through other paid project partnerships.

PashuBajaar is an equity invested company and looking for pan India sale and purchase of livestock facilitation. As its customer are wide and dispersed and have invested in systems and process, it intends to invest to have more centers pan India to have low cost of acquisition of livestock and linkage with remote rural producers. Present model will help them to reach larger number of producer and sellers and will reduce cost of business by getting scale.

DUVASU – Vet University Mathura being a technical university and having a state of art buck semen processing center finds this a good platform to enhance reach of technology and breeding services at affordable cost so have participated in this partnership as university technology extension partner.

Contact Details

Center establishment related query –

1.    Dr Ashish Kumar – 9936512003

2.    Mr Vinay Gautam -7570018555

Email –cltrtgt@gmail.com , nnbreeds@gmail.com